In a move away from tradition, more and more people are choosing cremation. Last year the cremation rate was predicted to have reached 53.5 percent, with a forward prediction that the national cremation rate will reach 80% by 2035.
The call came on January 2. It was early enough in the morning that Natalie Levy probably shouldn’t have been awake—she had recently left a high-stress job at a private-equity firm in San Francisco, and was determined to relax a bit—but her dog had woken her up.
We gave OneRoom CEO David Lutterman a little longer than an elevator ride to pitch his company, which is shaking up the traditional funeral industry with its live stream technology and slick branding.
